For truly effective outsourced digital marketing you will need to understand what works and what doesn’t. This is even more crucial if you want to focus on a results-driven approach since you will need a good strategy, the right people, and organized systems in place. Continue reading to find out the common mistakes any new or old business owners need to know when they outsource digital marketing.
What is Outsourced Digital Marketing?
Outsourced digital marketing refers to the act of employing a freelancer or outsourcing partner to perform your digital marketing functions. They can work with your in-house team or independently. Furthermore, an outsourced employee provides your brand with an expert in their field at a cheaper price than hiring them full-time.
What to Avoid When Outsourcing Digital Marketing
Being vague about your digital marketing goals
Do you want to increase your brand’s social media presence? Or maybe you want to set up a website and organically draw customers to your brand… Whatever you want to achieve you have to be intentional about what goals or objectives your outsourced employee has to work towards. Establishing clear and realistic key performance indicators will guide you and your digital marketing team or outsourced employee.
Working with an unreliable outsourcing company
Experts who focus on their industry and craft can probably be better at cultivating the best environment for your outsourced employees. This is not to say you aren’t capable, but that you could use the help of an outsourcing partner that is trustworthy, competent, and goal-oriented. They can ultimately bring in the best people to work for you.
Being a one-hit wonder
Some brands might prefer to only post on Instagram or on Facebook. There is no need to choose; you can do an e-mail campaign, pay-per-click ads, and more while still being purposeful. You still have to take the time and effort to create a content calendar and plan your activities diligently, but you can stay stagnant when you only use one strategy; Thus, as much as possible you can work on different platforms and expose more people to your brand.
Assigning one person to do too many things
Outsourcing can be cost-effective but if you’re expecting one employee to do the tasks meant for two people you might be left with half-baked digital marketing strategies or rush advertisements.
Failing to track your results
You will not only need to outsource your digital marketing but also the evaluation of these efforts. It is only through reports on your analytics and leads that you will see what was the most effective means to attract more customers.
Once you partner with an outsourcing company, your involvement in marketing doesn’t need to stop. While you can definitely leave your brand’s digital marketing in trusted hands— you could still benefit from adding a personal touch to your product launches, social media campaigns, etc.
The Bottom Line on 6 Mistakes to Avoid When You Outsource Your Digital Marketing
Your digital marketing process is an essential aspect of your business and the way you choose who to work with can greatly impact how many customers or clients will come to your business’s doorstep. Work with an experienced and competent team here at MOVE and witness the results-driven digital marketing that will help your business reach greater heights.