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AI in Digital Marketing: 10 Tips and Tricks

While your outsourced employees can deliver content fast, there are several ways they can double your conversion rates. To create optimized content you and your virtual employees can embrace AI in your digital marketing efforts. This article will tackle 10 ways you can use AI marketing to boost conversion rates and get the results you want. 

How to Use AI in Digital Marketing

Analyze Customer Data with AI in Digital Marketing Platforms

A study by Forbes reveals that AI-driven customer analytics can increase customer retention rates by 30%. With AI on your side, you can identify patterns and gain insights to drive conversion. Refine your campaigns and align them to your target market. 

Content Generation

Save time by creating content straight away, through AI. The A.I. Content Pro is an AI-powered tool capable of generating content for multiple social media platforms in multiple languages within minutes. These include emails, ads, and blogs.

Simply complete a 6-question form. It can analyze your brand voice, target audience, selling benefits, and industry trends. 

The A.I. algorithm then produces your content— ready for distribution— but can still customize it however you choose. Apps like this is what makes conversion easier since you don’t have to spend the hours creating effective content. 

Tailored Messaging 

Generic ads have no place in today’s oversaturated market. Epsilon reported that personalized messaging have 29% higher open rates. These also have 41% higher click-through rates. If outcomes matter to you, you can personalize messaging through AI. 

AI can come up with offers and recommendations that connect with your target audience. Consequently, your conversion rates will increase. 

Customer Service Automation

Chatbots have become a mandatory element for any brand’s website. Gartner predicts that by 2023, 25% of customer service operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels. 

This could lead to 40% in cost savings on customer service. AI bots can provide instant assistance, answer frequently asked questions, and guide customers through the buying process. By reducing response time and improving customer service, they can boost conversion rates.

Leverage Predictive Analytics

When you can see into the future, it’s much easier to make the next step. AI can support you with predictive analytics so you can make informed decisions. It can help you forecast customer behavior and target potential customers with precision. 

According to Forbes Insights, 86% of the top-performing countries value predictive analytics. It’s a must— and AI can do it for you. 

Implement Recommendation Engines

Amazon’s recommendation engine is estimated to contribute to 35% of its total revenue. This showcases the significant impact of tailor-fit product recommendations on conversion rates. 

Recommendation engines powered by AI can suggesting relevant products or services to customers. AI can analyze purchase history, browsing behavior, and similar customer profiles. 

These AI-powered recommendation engines provide personalized suggestions that enhance the customer’s buying experience.

Optimize Website User Experience

A study conducted by Adobe found that businesses that prioritize user experience observe an increase in conversion rates. Their conversion rates doubled compared to those who don’t prioritize it. 

AI can analyze user behavior on your website to enhance the overall user experience (UX). 

AI algorithms can track metrics like page navigation, time spent, and click patterns. Then, it can identify areas for improvement. Optimizing your website’s UX leads to increased engagement, reduced bounce rates, and ultimately, higher conversion rates.

A/B Testing through AI in Digital Marketing

Optimizely reported that businesses that use AI-powered A/B testing saw an average conversion rate uplift of 20%. A/B testing is a technique to optimize marketing campaigns. 

AI-powered tools can automate and accelerate the process. It can analyze multiple variables simultaneously to identify winning combinations. Uncover the most effective marketing strategies with AI.

Use Social Media Listening

Social listening tools are helpful in understanding their target audience. These lead to more personalized marketing campaigns. In turn, you can expect improved conversion rates. 

AI-powered social media listening tools can monitor conversations, sentiments, and trends related to your brand. Once you know your audience’s preferences, you can tailor your marketing messaging to cater to their needs.

Emails through AI in Digital Marketing Campaigns

Campaign Monitor’s research shows that AI-powered email campaigns achieved an average open rate of 45%. This is well above the industry average of 18%. Also, the click-through rate for these campaigns was 14% higher than the average. 

AI can transform your email marketing efforts by automating personalized email campaigns. With AI, you can segment your email list and create dynamic content. By delivering the right message to the right person at the right time, you can significantly boost email conversion rates.

Are You Ready to Use AI in Digital Marketing?

When you save time, you also save money. We suggest you ask the experts if you want to use AI effectively. From the jump, you’ll be able to craft the marketing campaigns that best suit your goals. 

Marketing specialist Scott Empringham can guide you with the SMART90 Intelligent Business Bundle. With this focused coaching program, you will receive the support you need. You won’t need to go in blind and spend on AI unnecessarily. 
We at Managed Outsourced Virtual Employees (MOVE) empower our employees to use AI to their advantage. Witness how AI streamlines your processes and generates marketing content with speed. 

If you’re interested in the A.I. Content Pro, we’re giving away a free discovery call valued at $500. After the call, you’ll walk away with a marketing plan, marketing calendar, 4 emails, 12 posts, 12 ad posts, 1 blog, and 1 video script. 

Artificial Intelligence offers tremendous opportunities to boost marketing conversion rates. By leveraging AI tools, you can experience improvements in customer retention, open rates, and click-through rates. With AI, Managed Virtual Outsourced Employees (MOVE) can take your business to the next level. Follow us on our Instagram and Facebook for more insights!