Hiring a professional to handle your marketing online can boost your online presence. Managing social media effectively requires a range of skills and tasks. This guide outlines 15 tasks for your remote social media manager. Check these out to ensure your social media channels thrive.
1. Content Creation
Content creation is essential for engaging social media posts. Your remote social media manager or virtual assistant (VA) should create diverse content, including text, images, and videos. High-quality, relevant content keeps your audience interested and engaged.
How to Do It
Use tools like Canva for graphics and Adobe Spark for videos. Plan a content calendar to maintain consistency.
2. Content Scheduling
Scheduling content ensures a steady stream of posts. Your VA should use scheduling tools to plan and post content at optimal times.
How to Do It
Tools like Hootsuite, Buffer, and Later can schedule posts across multiple platforms. This saves time and ensures regular updates.
3. Community Engagement
Engaging with your audience builds a loyal community. Your remote social media manager should respond to comments, messages, and mentions promptly.
How to Do It
Set aside time daily to interact with followers. Use social listening tools to track brand mentions and engage accordingly.
4. Analytics and Reporting
Tracking performance is key to improving social media strategies. Your remote social media manager should analyze data and generate reports on engagement, reach, and conversions.
How to Do It
Use tools like Google Analytics, Sprout Social, and Facebook Insights. Regularly review metrics to adjust strategies as needed.
5. Social Media Advertising
Advertising on social media can boost visibility and conversions. Your VA should create and organize ad campaigns.
How to Do It
Platforms like Facebook Ads Manager and LinkedIn Campaign Manager are essential. Monitor ad performance and adjust targeting for better results.
6. Influencer Collaboration
Collaborating with influencers can expand your reach. Your remote social media manager should identify and engage with relevant influencers.
How to Do It
Use platforms like AspireIQ and Upfluence to find influencers. Develop mutually beneficial partnerships to promote your brand.
7. Brand Monitoring
Monitoring your brand’s online presence helps manage its reputation. Your remote social media manager should track mentions and respond to feedback.
How to Do It
Tools like Mention and Brand24 provide real-time alerts. Address any negative feedback promptly and professionally.
8. Trend Analysis
Staying updated with industry trends is vital. Your remote social media manager should analyze trends to keep your content relevant and timely.
How to Do It
Follow industry news and use tools like BuzzSumo and Google Trends. Incorporate trending topics into your content strategy.
9. Competitor Analysis
Understanding your competition helps improve your strategy. Your remote social media manager should regularly analyze competitors’ activities.
How to Do It
Use tools like SEMrush and Ahrefs to track competitors. Identify their strengths and weaknesses to refine your approach.
10. SEO Integration
Integrating SEO with social media increases visibility. Your VA should optimize posts for search engines.
How to Do It
Use keywords strategically in posts and profiles. Tools like Yoast and Moz can guide SEO best practices.
11. Customer Support
Social media is a key platform for customer support. Your remote social media manager should handle inquiries and resolve issues efficiently.
How to Do It
Set up a system for tracking and responding to customer inquiries. Ensure timely and helpful responses.
12. Content Curation
Curating content from other sources keeps your feed diverse. Your remote social media manager should share relevant third-party content.
How to Do It
Follow industry leaders and share their content. Tools like Feedly and Pocket help find and save articles to share.
13. Event Promotion
Promoting events on social media boosts attendance. Your remote social media manager should create and manage event campaigns.
How to Do It
Use platforms like Facebook Events and Eventbrite. Create engaging posts to generate interest and registrations.
14. Social Media Audits
Regular audits help maintain a strong social media presence. Your remote social media manager should conduct audits to assess performance.
How to Do It
Review profiles, content, and engagement metrics. Use findings to make data-driven improvements.
15. Content Collaboration
Collaborating with other brands can enhance content. Your VA should seek partnerships for co-created content.
How to Do It
Identify brands with similar audiences. Develop joint content like guest posts, videos, or social media takeovers.
Final Thoughts
A remote social media manager can handle content creation, scheduling, engagement, and more. Investing in a skilled talent ensures your brand stays relevant and engaging. Book a discovery call with us to get the AI-powered support you need.